Hair Smoothing + Straightening

White Sand Salon of Clearwater, Florida, offers the latest in permanent hair straightening technology and Modern Japanese Hair Straightening, using brands like Liscio and iStraight for Japanese Hair Straightening. We also offer thermal hair straightening or thermal reconditioning services. Call us for a consultation with one of our specialists to see if you are a candidate for this hair miracle.

Ammonia-free and straightens hair in only two hours. It is a fraction of the cost of regular straighteners—without damage. It washes out after about three months, and keratin can be used on any hair type. This revolutionary treatment uses keratin, which is the main structure-building protein in our hair and nails. Keratin makes hair both strong and elastic—fantastic for restructuring hair and protecting it against damage. Whilst there are a large number of companies out there claiming to be the ‘Brazilian straightening’ treatments, White Sand Salon Clearwater uses only the highest quality products to protect our client’s health and ensure they get great results. Results may vary depending on hair texture. Consultation is required.

Japanese hair straightening treatments, which originated in Japan, have been available in the United States for the past 24+ years. We have fully certified Japanese straightening experts available with extensive training and experience. This process can change thick, wavy, frizzy, or coarse hair into shiny, smooth, manageable locks. Most hair types will stay straight permanently with touchups for about 6 to 12 months, depending on the speed of new growth.

We use and sell the best products for long-lasting, permanent results that are essential to maintaining chemically straightened hair. More temporary and topical straightening services are also available, such as Keratin blowouts, BKT, Brazilian Blowout, and Formaldehyde-Free conditioning straighteners, as well as other anti-frizz services. Our stylists are the most experienced straightening and anti-frizz hair experts in the area for all types of hair.